What Is Good?

Had a group discussion today with Sarah, Kim and Brady as we were all a bit stuck, discussed ideas and tried to help each other out. Finally I think I've settled on an idea and have some direction now.

Outcome after discussion:
Packaging and promotion
Normal food/ cheap food packaged as 'posh' food.
Target audience: Adults,
Tone of voice: Will sound serious but is light hearted as it will be posh packaging disgusing regular food.
Range of 'posh' food- need a name
Banner, hanging sign, carrier bags- other products that can be part of the range to promote

Look at existing ranges- Selfridges, Harvey Nicks, House of Fraiser, Waitrose.