ARTWORK

Boards

Nets

Magazine

InDesign grid for magazine layout. I've included one main photograph of the range, a column of text down the side, the logo, name of the range and a small description so that the main focus is the image.

I then placed the double page spread inside an existing magazine and photographed it to look like it is part of the magazine, magazines that you would find in store in places like Waitrose and Harrods with delicatessen food sections inside their stores.

Products

Screen printing

 I used a silver paint for the descriptions on the black stock, I really like the way these have turned out especailly in the small font and serif typeface they look quite sophisticated. Again this didn't work so well on the silver stock with black paint, some smudges were made.

 

 

Sandwich boxes

 I'm really dissapointed with the way the black foil has turned out on the silver stock but it's too late now to redo them. I would ideally just like to go with my initial idea and use all black stock.

Drink labels

Production

 I foil blocked my nets, turns out the black worked best however unfortuntaely I'd already made the decision to use alternative colours, black and silver. Obviosuly I should have tried the silver out earlier but it was a last minute find and I just really wanted to use it

 My embossed logo on the triangular boxes, I like the embossing on the silver stock it's more prominent, shame the foiling doesn't work so well. Going to have to just photoshop it for my magazine page etc to improve the quality.

 Quick mock up of a drink label, I'd like to use a long label like this so there is a lot of black covering the glass.